Pune: The playbook for a trusted enterprise comprises five key aspects of trust, customer first, digital headquarters, health and safety, and sustainability, according to Salesforce CEO Marc Benioff.

"We need a physical headquarters and we need a digital headquarters. We're going to still be working in our home...going to have events like this where we can get together safely," Benioff said about how he saw the future of work. He was speaking at Dreamforce, the company's annual event held online but with some in-person attendees.

Testing is an important aspect of being able to hold in-person events, he said.

Benioff said the company had conducted nearly 10,000 Covid-19 tests in the seven days leading up to the event. "Information technology is a key part of doing that, and that is how we achieved our contact tracing and vaccine management," he said.

Salesforce has announced a new set of capabilities that integrate Slack across its products and industry solutions, two months after it completed the acquisition of the communications platform. New Slack innovations that improve collaboration across organisational boundaries and empower teams to embrace asynchronous working have also been introduced.

"Every company needs a digital HQ to connect its employees, customers and partners, and thrive in a work-from-anywhere world. Organisations around the world build their digital HQs on Salesforce and Slack so they can work better and grow faster," said Bret Taylor, chief operating officer at Salesforce.

The company is launching Slack integrations across the majority of its products, including commerce, experience, platform, Trailhead, MuleSoft and Quip, and its industry clouds and products including sustainability, corporate and investment banking, healthcare and life sciences, philanthropy, non-profit and education.

"Building your digital HQ means thinking carefully about the digital infrastructure that connects everyone in your business, helping them find new ways to innovate, collaborate and stay connected," Slack CEO Stewart Butterfield said. "This is a once in a generation opportunity for every company to reinvent themselves and make work more flexible, inclusive and productive."

When organisations made the sudden move to remote work in 2020, most simply translated office-based routines into the virtual world, Butterfield said. Today, it's clear the workplace won't snap back to the way it was, he said.

The company also announced the launch of the sustainability cloud, which it said would be an important area of growth for the business.

Earlier, Salesforce India CEO Arundhati Bhattacharya spoke about how employees around the world had swung into action and volunteered to curate information and man helplines for employees in India while the country went through the second wave of the pandemic.